Homegrown next-generation insurer OneDegree Hong Kong Limited (“OneDegree Hong Kong”) announces today the launch of its “A Forever Promise to Your Furever One” brand campaign. The all-new campaign reminds pet parents that their furry companions are growing older every day and to cherish every moment together. They can ensure their pets get the best care possible during their lifetime with the help of OneDegree Hong Kong’s pet insurance.
The brand promotion kicks off with the release of a commercial (Link: https://www.youtube.com/watch?v=1Hj_1WYbDe0&feature=youtu.be (Chinese version only) ), told from the perspective of a cat who realizes she is no longer an energetic young kitty. She recalls touching moments, the highs and the lows, and thanks her owner for giving her a warm and fulfilling life. The commercial’s underlying message is that our pets may only be part of our lives, but we can show them our love and commitment by giving them comprehensive medical coverage.
Arthur Lee, Chief Executive Officer of OneDegree Hong Kong, said: “Our new brand campaign’s overall message is that we should treasure the time we have with our pets and take good care of them while we can. OneDegree Hong Kong strives to anticipate the needs of pet parents and we are constantly working on making our protection better. As a next-generation insurance firm, we can respond quickly to market demands and set new standards for the industry.”
Following the commercial release, OneDegree Hong Kong will roll out a series of online, print, and outdoor advertisements for the “A Forever Promise to Your Furever One” campaign. From 30 January 2021, the company will hand out free pet-themed red packet envelopes at various locations across the city. OneDegree Hong Kong will also have a Lunar New Year giveaway event on its Facebook page and participants can receive unique lucky charms for their pets. Follow OneDegree Hong Kong on Facebook for more details: https://www.facebook.com/onedegreehk.
OneDegree Hong Kong is running a special offer from today until 28 January 2021 for its Pawfect Care pet insurance. Pet parents who purchase a policy using the promo code “PROMISE” will enjoy 25% off premiums for the first year.
OneDegree Hong Kong Limited
Contact person: Joey Hui