OneDegree’s 5th Anniversary Celebration Partners with Hello Kitty for a Series of Exciting Events Launching OneDegree x Hello Kitty Pet-friendly Carnival Earn E-Stamps for Exclusive Hello Kitty Gifts and Pet Products

April 14, 2025 – Virtual insurance company OneDegree marks its 5th anniversary this year with heartfelt thanks to its customers and the community. In collaboration with Hello Kitty, OneDegree is launching a series of exciting events, including the OneDegree x Hello Kitty 5th Anniversary Celebration. The celebration features a Hello Kitty-themed Pet-friendly Carnival, highlighted by a touching “Lifelong Pledge” ceremony for pets and their owners, plus check-in activities to earn e-stamps for limited-edition OneDegree x Hello Kitty gifts and pet products, available exclusively during the celebration! Starting today, OneDegree’s 5th anniversary campaign featuring Hello Kitty will air on TV, kicking off a series of exciting promotions. OneDegree x Hello Kitty outdoor billboards will also be displayed at Hung Hom Train Station and Tai Lam Tunnel—perfect photo spots!

Celebration 1: OneDegree x Hello Kitty Pet-friendly Carnival

From May 8–11, 2025, Kai Tak AIRSIDE will transform into a vibrant 5th anniversary celebration filled with Hello Kitty and pet-inspired elements, delighting Hello Kitty fans and pet lovers alike! The event features four immersive zones guiding pet owners through a lifelong journey with their pets:

• "Finding Phase: Matchmaking Park : The adoption agency will display profiles of pets awaiting adoption at the "Matchmaking Park," hoping to successfully match furry friends with caring owners and create lifelong bonds.

• "Honeymoon Phase: Heart-to-Heart moment" : A photo session captures the joyful moment, creating memories to last a lifetime.

• "Challenge Phase: Game Zone” : Several game booths will be set up. Successfully completing the challenges will earn you exclusive OneDegree x Hello Kitty limited-edition gifts!

• "Commitment Phase: Lifetime Pledge" : Under Hello Kitty’s witness, owners will make a lifelong pledge to their pets. After the ceremony, both owner and pet will leave their handprints and paw prints on the pledge certificate, which means a promise to stay together forever.

Celebration 2: Hello Kitty Officiates the “Lifelong Pledge” Ceremony

Known for her cheerful charm, Hello Kitty is also a cat lover, caring for her own pet, Charmmy Kitty. On May 10, 2025, Hello Kitty will personally officiate the “Lifelong Pledge” Ceremony, where pet owners pledge lifelong devotion to their pets. From May 8–11 at AIRSIDE, owners can join the ceremony to make their lifelong commitment, receiving a one-of-a-kind certificate featuring their pet’s “pawprint” to celebrate a lifetime of happiness together.

Celebration 3: Earn E-Stamps for Exclusive OneDegree x Hello Kitty Gifts

From now until May 7, 2025, download the PawBook app from the App Store and join the e-stamp reward program. Visit five designated pet-friendly stores at AIRSIDE, snap a photo, post it on Facebook or Instagram, and tag @onedegree.hk and the store. Collect three or more e-stamps to redeem exclusive OneDegree x Hello Kitty gifts at the 5th Anniversary Celebration from May 8–11. Check OneDegree’s latest announcement for full details!

Event Page: https://www.onedegree.hk/en-us/event/5th-anniversary

Celebration 4: Exclusive OneDegree x Hello Kitty Limited-Edition Gifts and Pet Products

OneDegree, dedicated to caring for pets and their owners, has teamed up with Hello Kitty to launch a collection of adorable, event-exclusive products. Available only at the 5th Anniversary Celebration and while supplies last, more details will be revealed soon.

Emily Chow, Deputy CE of OneDegree, said: “We believe caring for a pet is a lifelong responsibility. For our 5th anniversary, we’re thrilled to host the ‘Lifetime Pledge” Ceremony at the OneDegree X Hello Kitty Anniversary Celebration, encouraging owners to pledge lifelong care. Partnering with Hello Kitty is exciting— her universal appeal and Sanrio’s love for animals align perfectly with our mission to promote responsible pet ownership.”

Caroline Tsang, Chief Operations Officer (Hong Kong & Macau) at Sanrio, added: “OneDegree’s commitment to a ‘lifelong bond’ with pets resonates with Sanrio’s values. We’re delighted to collaborate with OneDegree for their 5th anniversary, featuring our beloved Hello Kitty to champion lifelong pet companionship and bring joy to the community.”

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About OneDegree Hong Kong Limited

OneDegree Hong Kong Limited (“OneDegree”) was established in August 2016, with a mission to make insurance simpler, faster and better. We received a virtual insurer licence from the Hong Kong Insurance Authority in April 2020. We are now a multi-line digital insurance business, offering protection for pet, human medical, e-commerce and home insurance to individuals; as well as professional indemnity, D&O insurance, cyber security and digital asset coverage to businesses. OneDegree Group closed its Series B round of funding at US$55 million in June 2023.

About Sanrio Hong Kong

Sanrio Hong Kong established in April of 1982. We believe in「みんななかよく」as our corporate philosophy, dedicated to share the joy through licensed merchandises, brand collaborations and licensed events. Meanwhile, we encourage you to take this opportunity to get closer with your family and friends. The business development of Sanrio Hong Kong is not limited to a single product. We are devoted to continuous innovation, from character gifts to business collaborations of branding, merchandises, and events, including various crossover commodities, pop-up cafes, exhibitions, and fairs - bringing joy to your daily life through diversified blossoming.

Media enquiry:
Nicole Yu
+852 9319-0834
nicole.yu@onedegree.hk